The development of the internet has changed the habits of consumers. Along with the traditional media like television, newspapers, forms of online marketing (including social networks) has brought efficiency. However, enterprises (companies) must know how to reach the long-term effectiveness.

Potential

Survey data of Yahoo in Vietnam in 2010 result: 71% of internet access at home, 46% in coffee shops, 16% via phone, 15% from friends, 25% where basis and 11% from school.

Statistics of ComSore in 2010 also showed that users of modern media is constantly increasing.

The power of direct marketing tuyenCo more than 30 million Internet users, including 8.5% of the time of Vietnam to the internet to read news and 91% for searching information.

Not only that, with 35% of internet users in Vietnam each reference information on the forums and 25.5% had information from friends guide, fanpage, advertising on social networks (MXH) before making a purchase or service.

This is the ideal environment and important to businesses online brand development, which is indispensable online marketing.

Channel marketing is growing rapidly, but small businesses entering the market faster and more dynamic than large firms.

However, the agility of small enterprises has prompted more and more large companies involved in this field.

According to experts, in the form of online marketing, marketing MXH growing strongly. Survey of Broadcasting Vinalink recently showed that more than half of internet users in Vietnam are using at least one MXH.

Globally, most major brands are used as marketing tools MXH and they have used for years.

In a seminar about marketing through MXH place earlier this month in Vietnam, Mr. Marc Divine, Associate Professor School of IAE Paris, said an interesting result: In the 200 international companies such as IBM, L'Oréal, Unilever ... he surveyed, up to 54% MXH use marketing as a tool for a long time.

The director of marketing used to promote the brand MXH, propagation effects, find potential customers and collect feedback from customers, creating linkages with existing staff and attract potential.

The study of Regus, a provider of workspace solutions leading, late last year also showed that the use MXH are bringing great success.

Up to 62% of businesses succeed in finding new business opportunities through MXH and 77% of enterprises believe that the usefulness of the MXH is the ability to control and connect with groups of customers.