Banner advertising is a form of advertising has proven to bring great results to help the profitability of investments. So what is the reason people do ads remain reluctant to use them?

Perhaps because today's banner ads so rampant with bad content, harassment, false and absurd, cause aversion to the form of advertising is effective.

We mostly saw some flashing banner ads that run across silly top sites that we preferred the contents offered a promising player Ipod if we choose to eat potato chips brand I like fast. But today what someone actually clicks on the banner like that? It is a shame as a means of online advertising was important to make corruption so long with such content.

banner ad should learn from the billboard outside troi1 Banner ads should learn the outdoor billboard

As for the design and efficiency can potentially bring, the banner ads are very similar to outdoor billboards. We must be able to quickly grasp the content, attractive, and should be planned carefully to be effective.

Here are three rules for outdoor advertising that I was in class at the University of ads can be easily applied in the form of online advertising campaign effectiveness.

Rule 1: Make your ideas succinctly in eight words or less.

These are very strict rules for outdoor advertising. Transportation came across your ad with increasing speed, so you need to go right to the point, and must be fast.

This rule is also true for banner ads, while today people surf around the site with the speed of light. If you want to have any chance to communicate to the viewer, you will have to make your advertising banner can capture the fast and lively.

Remember that it is simply an opportunity for the brand. That is not the time to flush a range of information about your company's history, environmental planning new, or even the detailed characteristics of a product. It offers. That is impressive. That's all.

Rule 2: Think of carbon from, not the explanation

This rule is closely linked with the idea of ​​"eight words or less" above but goes further. The ads will bring results only if the combination of verbal and visual presentation. That combination is what is needed to tell the viewer - not a huge amount of words, whether written or how it matter?

Rule 3: Use large letters, in bold; short phrases and a striking image

Convey an idea. Yes, you can choose to use the flashing banner with 8 different faces that consumers will see. But the average person will spend on advertising your 3 seconds, they could not grasp the idea with your face 8.

Use large letters, the phrase to attract the same outstanding image to help convey your message to customers quickly and efficiently.

Best advertising, whether indoors or outdoors, is the most creative but also be simple.

If we apply 3 rules above, the form of colorful ads will bring much more effective player in the online marketing arena. With a little thought, you can ensure that these small ads will bring a huge impression.

by eMarketing - MarketingProfs