Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet.

Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.

Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales.[4] Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies

(Source: wikipedia.com)

The development of the internet has changed the habits of consumers. Along with the traditional media like television, newspapers, forms of online marketing (including social networks) has brought efficiency. However, enterprises (companies) must know how to reach the long-term effectiveness.

Potential

Survey data of Yahoo in Vietnam in 2010 result: 71% of internet access at home, 46% in coffee shops, 16% via phone, 15% from friends, 25% where basis and 11% from school.

Banner advertising is a form of advertising has proven to bring great results to help the profitability of investments. So what is the reason people do ads remain reluctant to use them?

Perhaps because today's banner ads so rampant with bad content, harassment, false and absurd, cause aversion to the form of advertising is effective.